United Breweries has appointed actors Rashmika Mandanna and Varun Dhawan as brand ambassadors for Kingfisher. With this association, Kingfisher has kicked off its ‘spread the cheer’ campaign, through which it aims to celebrate 2022 as the 'year of the cheer'.
A film conceptualised by Wunderman Thompson has been released. It features the duo at a music concert. Dhawan, who is the performer, picks up Mandanna from the audience to join him on stage. The duo go on to perform a hook step and the film ends with Kingfisher's 'spread the cheer' message.
Debabrata Mukherjee, chief marketing officer, United Breweries, said, “Kingfisher has brought joy and energy to the lives of consumers over the years and has always been India’s first choice of a social beverage. As we look back on this journey with humble pride, we also look ahead with renewed resolve to further strengthen our consumer connections, enhance the aspirational and iconic brand codes and dial-up differentiated consumer engagement experiences. The ever-evolving consumer landscape and the continuous tectonic shifts in the media platforms are energising us to strive for more in the way we approach integrated marketing communications and how we build winning partnerships. We are thrilled that Rashmika and Varun are joining forces with us as our brand ambassadors as we embark on this invigorating voyage. They truly represent what the brand stands for – fun, happiness, optimism and cheer! We believe that they will help spread our brand message and uplift our brand experiences across the country and beyond.”
Client: United Breweries
Creative agency: Wunderman Thompson
Director: Raylin Valles
Music composer: Ram Sampath