GSK taps modern retail to power Boost's re-launch

GlaxoSmithKline Consumer Healthcare (GSKCH) has tapped modern retail to support the re-launch of its malt based health drink, Boost.The new-look Boost, with new packaging and design, will also be supported by a fresh brand campaign 'More I Play, More I Learn', re-iterating the importance of sports in teaching valuable lessons that help make one a winner in life.

by Campaign India Team

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