GroupM has won the media investment mandate for the telecom company, Airtel. The mandate includes traditional and digital media. The business will be handled from the Gurgaon office under ‘Team Airtel’, a unit being set up under Mausumi Kar. The account was won following a multi-agency pitch.
CVL Srinivas, CEO, GroupM South Asia said, “The GroupM network has been at the forefront of creating innovative media solutions for our clients. We have taken several initiatives in the recent past to make our agency brands and units a lot more in tune with tomorrow. The biggest challenge our clients face is managing the complexity of a very disruptive media landscape. Our network is delighted to be chosen by Airtel as its media partner."