Campaign India Team
Aug 25, 2016

GroupM brings digital agency Essence to India

Enters market with 'unified Essence-Maxus team' based in NCR, looks to recruit new talent

GroupM brings digital agency Essence to India
Essence, a global digital agency in which GroupM had acquired majority stake in November 2015, has been launched in India. It kicks off with a 'unified Essence-Maxus team' based in GroupM's NCR office. 
 
The office is the agency's fifth in Asia Pacific and third to open this year, after Shanghai and Sydney. 
 
Besides moving Essence and Maxus employees for the Indian operation, the agency is also looking to recruit talent across roles. 
 
Kunal Guha, client partner and head of strategy, Apac, is currently the Essence India office lead, reporting to Kyoko Matsushita, CEO, Apac. Guha is based in Singapore. 
 
Matsushita said, "Just over three years ago, Essence opened its first Apac office in Singapore. It’s incredible what we’ve been able to accomplish in such a short period of time. Working with innovative clients has helped Essence unlock opportunities to bring digital innovation to the region. We see even more opportunity in India and are excited to align with GroupM as we navigate this crucial market.”
 
CVL Srinivas, CEO, South Asia, GroupM Asia, said, "We are delighted to bring Essence into India at a time when more and more clients are looking at cutting edge digital media solutions for their brands. With their very focussed approach they have built deep client engagements globally. Our digital offering in India is further strengthened by their opening of an office here.”
Source:
Campaign India

Related Articles

Just Published

1 day ago

WhatsApp shows how its connecting relations during ...

Watch the films conceptualised by BBDO India here

2 days ago

Havas Media Group rolls out social equity private ...

The ad targeting program will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.

2 days ago

Combiflam gets the clarity of thought back

Watch the film conceptualised by Ogilvy here

2 days ago

Premier League advertising increases as Bundesliga ...

Per game advertising increases to more than 11 minutes for the England's top division while Germany sees a dip down to five minutes