Group M announces experiential marketing division Dialogue Factory

Group M has announced the launch of its experiential marketing agency ‘Dialogue Factory’. The agency will manage activations across both rural and urban markets, and is headed by Dalveer Singh.

Commenting on the launch of the new division, Singh said, “In today’s highly evolved marketing world, clients need more than conventional solutions to capture consumer attention. The need of the hour is brand experience that comes alive both on ground and across various different media.”

Elaborating on the agency's business, he added, “The agency is aiming to provide mass consumer contact programs with a difference. What sets us apart is our ability to convert engagement to excitement and from communication to propagation across both rural and urban geographies.”

Along with ideation, the agency claims to provide last-mile execution as well as measurement of return on investment. While the agency began operations a couple months ago, it has already worked on brands like HUL, Aditya Birla Group, Big FM and Glaxo Smithkilne. The agency had also conceptualized and executed the World AIDS Day campaign for Mumbai District Aids Control Society (MDACS).