Grey wins Reliance Communications creative biz

After a multi-agency pitch, Reliance Communications has moved its entire wireless business to Grey. The account, reportedly worth over Rs 250 crores, includes all offerings of Reliance Communications including its upcoming 3G launch.According to industry sources, the pitch process was initiated six weeks back. The agencies in the fray included JWT, McCann Erickson, Mudra and incumbent Cartwheel.

by Campaign India Team