Post the departure of Karan Rawat from Bates to join Grey as executive creative director, Killer Jeans has followed in his wake. The brand was said to have a long-standing relationship with the art director and the recent strengthening of Grey's creative team also seems to have worked in its favour.
On winning the account, Hari Krishnan, vice president and head of Grey's Mumbai division, said, “We are thrilled to have added a fashion brand like Killer to our portfolio. We will apply our learning on the youth segment and our integrated marketing skills to consolidate the equity for brand Killer amongst the youth.”
Sandeep Varma, vice president of marketing at Killer Jeans, said, “We were impressed by Grey’s all-round skills. We look forward to some fresh new ideas that will take our brand to the next level.”
The size of the account is estimated at Rs 12 crores. The campaign will be led by television and supported by print, digital, outdoor and activation.
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