Following a multi-agency pitch, Grey India has won the creative duties for the Network18 (corporate) brand.
Commenting on the development, Jishnu Sen, president and CEO, Grey India, said, "Network18 is a group that consists of a lot of fabulous brands from CNN IBN to Yatra.com. However, consumers do not see it as a whole. This is the first time the group has appointed an agency for their corporate brand and the campaign we are creating is a classic corporate brand campaign designed to communicate the scale of impact of the group."
The campaign will be primarily television-based and is expected to go on air in August.
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