Grey to build the Network18 brand

Commenting on the development, Jishnu Sen, president and CEO, Grey India, said, "Network18 is a group that consists of a lot of fabulous brands from CNN IBN to Yatra.com. However, consumers do not see it as a whole. This is the first time the group has appointed an agency for their corporate brand and the campaign we are creating is a classic corporate brand campaign designed to communicate the scale of impact of the group."  

 

The campaign will be primarily television-based and is expected to go on air in August.