Gozoop Group launches Hawk

Aims to focus on online customer support, ORM, digital intelligence and listening

Sep 01, 2022 02:05:00 PM | Article | Campaign India Team

Gozoop Group has announced the launch of Hawk, a data-driven customer experience (CX) agency. 
The agency will focus on online customer support, online reputation management (ORM), digital intelligence and listening.
Currently, under its roster, Hawk has brands like Ola Cabs, Taj Hotels (IHCL), OPPO, Sony Pictures, Club Mahindra Holidays, ACKO General Insurance, Amazon Mini TV, Saint Gobain, Dell, DAMAC Properties (Dubai), and Mashreq Bank (Dubai) to name a few. 
It will be headquartered in Mumbai. 
Premkumar Iyer will head the agency as president. She will be report to Samrat Bedi, CEO (India), Gozoop Group. Iyer was previously vice president - national operations. 
Rohan Bhansali, chairman and co-founder, Gozoop Group, said, “Prem is a Gozoop veteran. He has helped build Gozoop ground up. One of his biggest contributions to the organisation has been setting up and growing our ORM business as an intrapreneur. Today ORM’s scale, capabilities and credibility merit a presence of its own to reach its independent potential. With its presence and under Prem’s leadership, Hawk's destined for explosive growth and immense value creation.”
Bedi said, “As an integrated agency we are constantly adapting and evolving - always being in awareness of customer behaviour and needs. There is a strong connection between the power of communication and the internet, making ORM a crucial facet for a brand to adapt to and work with. We believe that Hawk will help forge a strong and healthy relationship between brands and their customers in a digital-first world.” 
Iyer added, “We are in this to disrupt the customer support space and aim to make Hawk a global force by extending our brand of ORM beyond India. We bring in a transformational approach towards ORM, hardwired with Gozoop Group’s core values of integrity, creativity, and people-centricity. With Hawk, we will not only continue our dominance in the Online Customer Support and Listening space but also bring in cutting-edge technology products to the market while setting new standards of operations.”