Digital
Joseph Arthur
Jan 25, 2024

Google unveils its first AI-powered search ad features

Gemini’s first integration automatically generates relevant content for advertiser’s creative and performance assets, including images, headlines, descriptions and keywords

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

4 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

5 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

6 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

7 CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

8 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

9 Lego Christmas ad spotlights power of play with classic Lionel Richie tune

Bingo! turns ‘Big No’ into its boldest punchline yet

10 Bingo! turns ‘Big No’ into its boldest punchline yet

Related Articles

Google’s AI Overviews is boosting revenue in ads and affiliates for some marketers: report
Marketing
Aug 13, 2025
Staff Reporters

Google’s AI Overviews is boosting revenue in ads ...

Lenovo’s new VP of AI innovation, brand strategy plans to break through ‘AI slop’ marketing
Advertising
Sep 10, 2025
Julia Walker

Lenovo’s new VP of AI innovation, brand strategy ...

Not every brand or company needs to build AI to leverage it: Google's Sapna Chadha on finding balance in SEA's creator economy
Advertising
Mar 17, 2025
Rahat Kapur

Not every brand or company needs to build AI to ...

Is generative AI eroding media's ethical core?
Digital
Nov 04, 2024

Is generative AI eroding media's ethical core?

Just Published

IPG Q3 earnings show decrease in revenue, but increase in profit ahead of Omnicom acquisition
Advertising
28 minutes ago
Emma Thumann

IPG Q3 earnings show decrease in revenue, but ...

The holdco’s cost-cutting reductions in workforce and office space led to profit.

How necessity, not hype, birthed Liqvd Asia's AI-led studio model
Advertising
1 hour ago
Vinita Bhatia

How necessity, not hype, birthed Liqvd Asia's ...

By embedding AI into its new production model, the agency aims to balance automation with emotion — scaling storytelling without losing its human core.

When Bullet meets the Hall: A symphony in steel
Advertising
1 hour ago
Campaign India Team

When Bullet meets the Hall: A symphony in steel

Royal Enfield’s latest campaign, The Ballad of the Bullet, turns a 124-year-old icon into music — quite literally — at London’s Royal Albert Hall.

What do Campaign's international editors make of the most-awarded work?
Advertising
1 hour ago
Kate Magee

What do Campaign's international editors make of ...

Campaign’s editors across the globe on what won, why it mattered, and whether it truly deserved the spotlight.