Marketing
Chris Whitelaw
Oct 30, 2013

Google runs risk of creating 'protection racket' with branded images in search ads

Google's US trial of branded images in search ads could effectively create a brand protection racket if implemented, says the iProspect UK CEO

Chris Whitelaw

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

4 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

5 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

WPP brings in McKinsey to advise on strategic review

6 WPP brings in McKinsey to advise on strategic review

Birla Opus Calista showcases stain resistance in new campaign

7 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

8 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

McCann hits the right note with Hero Splendor’s life symphony

9 McCann hits the right note with Hero Splendor’s life symphony

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

10 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

Related Articles

Dentsu merges iProspect and Sokrati's capabilities
Advertising
Oct 26, 2023
Campaign India Team

Dentsu merges iProspect and Sokrati's capabilities

Monster.com assigns digital mandate to iProspect
Advertising
Aug 02, 2022
Campaign India Team

Monster.com assigns digital mandate to iProspect

IProspect names global managing director and client chief
Advertising
Dec 07, 2021
Arvind Hickman

IProspect names global managing director and client ...

iProspect India gets Nitin Sabharwal as managing partner-North
Marketing
Dec 17, 2021
Campaign India Team

iProspect India gets Nitin Sabharwal as managing ...

Just Published

WPP appoints Elav Horwitz as chief innovation officer
Advertising
47 minutes ago
Will Green

WPP appoints Elav Horwitz as chief innovation officer

The new role is designed to 'solidify leadership in applied AI'.

Spikes Asia announces 2026 jury presidents
Advertising
59 minutes ago
Staff Reporters

Spikes Asia announces 2026 jury presidents

Salesforce’s Wendy Walker will chair the inaugural Creative B2B jury.

Build a brand that kids will love
Advertising
1 hour ago
Kunal Vora

Build a brand that kids will love

Most brands try too hard to convince. Kids remind you that when something feels good, it doesn’t need explaining.

Yahoo DSP launches CTV ads in brand first
Marketing
1 hour ago
Will Russo

Yahoo DSP launches CTV ads in brand first

It’s a new strategy for the brand’s ad tech, which competes with giants in the space.