Despite IAB Tech Lab criticism, Google has reaffirmed its commitment to phasing out third-party cookies on Chrome by H2 2024. Emphasising user privacy and digital advertising support, the tech giant says it welcomes feedback on its Privacy Sandbox solutions
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Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud network and not a few rogue developers gaming the system, as per IAS.
Asia-Pacific recorded a growth decline of 7.4%.
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Actor Vikrant Massey swaps boardroom bravado for quiet growth in Jaro Education’s ad that redefines success through curiosity and continuous learning.
From Tinder’s ‘Dating Scaries’ to Bingo!’s desi ghosts, brands turn Halloween into a playground for cultural commentary, clean indulgence and youth-led experiences.
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