BBC GoodFood Magazine has assigned its creative duties to Mudra West. The newly launched magazine becomes the fifth account under World Wide Media to be handled by Mudra West.
On choosing Mudra West as the creative agency, Debolin Sen, publisher of Lonely Planet, BBC TopGear and BBC Good Food magazines said, “Food is the most exciting story unfolding in India. The launch of BBC GoodFood Magazine is yet another interesting journey we embark on. A brand with an incredible legacy, GoodFood allows you to explore and chart new territories. Our phase wise launch build up to 21 October (the day the magazine hits stands) is in full flow. Frankly, we couldn’t have asked for a better creative partner than Mudra West to assist us. I am glad they are handling GoodFood in addition to Lonely Planet and TopGear.- three prestigious and iconic brands.”
On winning the account, Arijit Ray, president, Mudra West, said, “This is our fifth brand from the Worldwide Media portfolio. It will be our privilege to shape another iconic brand - India Charter Good Food. We look forward to working very closely with the brand team to launch it on the 21st of October.
GoodFood assigns creative duties to Mudra West
This is the fifth World Wide Media account to be handled by the agency
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Engineers India scouts for creative partners
Expressions of interest have been invited from eligible advertising agencies to execute branding and non-branding communications jobs for the Government of India undertaking.
India's IAA chapter launches campaign to combat ...
As the general elections enter their final stretch, the campaign is leveraging a series of digital posters to motivate the public to cast their votes for the issues that matter most to them and to society.
From niche to mainstream: The rapid rise of the ...
With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.
Why international airlines want a piece of Air ...
Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.