GoodFood assigns creative duties to Mudra West

BBC GoodFood Magazine has assigned its creative duties to Mudra West. The newly launched magazine becomes the fifth account under World Wide Media to be handled by Mudra West.
 
On choosing Mudra West as the creative agency, Debolin Sen, publisher of Lonely Planet, BBC TopGear and BBC Good Food magazines said, “Food is the most exciting story unfolding in India. The launch of BBC GoodFood Magazine is yet another interesting journey we embark on. A brand with an incredible legacy, GoodFood allows you to explore and chart new territories. Our phase wise launch build up to 21 October (the day the magazine hits stands) is in full flow. Frankly, we couldn’t have asked for a better creative partner than Mudra West to assist us. I am glad they are handling GoodFood in addition to Lonely Planet and TopGear.-  three prestigious and iconic brands.”
 
On winning the account, Arijit Ray, president, Mudra West, said, “This is our fifth brand from the Worldwide Media portfolio. It will be our privilege to shape another iconic brand - India Charter Good Food. We look forward to working very closely with the brand team to launch it on the 21st of October.