Arati Rao
Sep 30, 2010

Godrej Interio pitches “Thoughtfully Designed Furniture” in new campaign

The campaign has been created by Law & Kenneth

Godrej Interio pitches “Thoughtfully Designed Furniture” in new campaign

A new campaign for Godrej Interio is based on the idea “Thoughtfully Designed Furniture”. The TVC features the different rooms of a house, and variations of it often in the same frame, and how a small change in the design of the furniture “makes life beautiful”. The thought has been reiterated in print and outdoor.   

Commenting on the new campaign, Neeraja Kale, branch head, Law & Kenneth Mumbai, said, “Not many people are aware that Godrej Interio has really fantastic designs. Not just in terms of aesthetics but small design innovations which make life easier and so much better. The task hence was simple - let the product talk for itself.” 

Charles Victor, national creative director, Law & Kenneth, said, “While the film could have become yet another “let’s connect” cliché, we tried to add a visual style that’s distinctly and dramatically different from what one sees usually.” 

Bedraj Tripathy, general manager - marketing, Godrej Interio, said, “With products designed keeping usability in mind, this is an interesting campaign execution. Trust it brings about the aspect of ‘thoughtfully designed furniture’ in the minds of the consumers.”The film has been directed by Raja Menon and produced by Bandra West Pictures. 

Watch the TVC and view the ads below

 

 

Godrej Interio
Godrej Interio

Agency: Law & Kenneth Communications (I) Pvt. Ltd.

 

National Creative Director: Charles Victor

 

Creative Director: Pradeep Yeragi & Rishi Upadhay

 

Associate Creative Director: Divakar Shetty

 

Senior Art Director: Anita Dharane

 

Copywriter: Aarti Srinivasan

 

Vice President & Branch Head: Neeraja Kale

 

Brand Services Director: Ravishankar Iyer

 

Sr. Account Executive: Jovinson Duarte

 

Senior Films Executive: Umesh H. Patel

 

Production House: Bandra West Pictures

 

Director: Raja Menon

Agency: Law & Kenneth Communications (I) Pvt. Ltd.

National Creative Director: Charles Victor

Creative Director: Pradeep Yeragi & Rishi Upadhay

Copywriter: Aarti Srinivasan

Vice President & Branch Head: Neeraja Kale

Brand Services Director: Ravishankar Iyer

Sr. Account Executive: Jovinson Duarte

Senior Films Executive: Umesh H. Patel

Production House: Bandra West Pictures

Director: Raja Menon

 

Source:
Campaign India