A new campaign for Godrej Interio is based on the idea “Thoughtfully Designed Furniture”. The TVC features the different rooms of a house, and variations of it often in the same frame, and how a small change in the design of the furniture “makes life beautiful”. The thought has been reiterated in print and outdoor.
Commenting on the new campaign, Neeraja Kale, branch head, Law & Kenneth Mumbai, said, “Not many people are aware that Godrej Interio has really fantastic designs. Not just in terms of aesthetics but small design innovations which make life easier and so much better. The task hence was simple - let the product talk for itself.”
Charles Victor, national creative director, Law & Kenneth, said, “While the film could have become yet another “let’s connect” cliché, we tried to add a visual style that’s distinctly and dramatically different from what one sees usually.”
Bedraj Tripathy, general manager - marketing, Godrej Interio, said, “With products designed keeping usability in mind, this is an interesting campaign execution. Trust it brings about the aspect of ‘thoughtfully designed furniture’ in the minds of the consumers.”The film has been directed by Raja Menon and produced by Bandra West Pictures.
Watch the TVC and view the ads below