Campaign India Team
Nov 17, 2018

God meets God: Alyque Padamsee passes away

The 'god' who ruled advertising from the 13th floor of Express Towers for decades passed away earlier today at the ripe age of 90

God meets God: Alyque Padamsee passes away

From the iconic imagery of the waterfall campaigns for Liril to the legendary Lalitaji in the advertising of Surf, to dabbling into theatre with The Merchant of Venice at the age of seven or The Taming of the Shrew, Alyque Padamsee, the ad legend who created over 70 plays and hundreds of iconic ad campaigns, passed away earlier today at the ripe age of 90.

When Padamsee called the shots in advertising at Lintas, from the 13th floor of Express Towers in Mumbai, he went on to acquire the legendary tag as the 'God' of the advertising business, a feat that is unparalleled till date.

Campaign India will pay tribute to the legend through columns written by veterans from the profession. Watch this space. 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films continues with his weekly sketches for Campaign India

Premium
Year ender 2018: 'The content economy will have a quality audit'
Premium
3 days ago

Year ender 2018: 'The content economy will have a ...

We ask industry leaders for a surprising moment from 2018 and a prediction for 2019

Premium
Fastrack says 'its all in your hand' for Reflex Wav
Premium
3 days ago

Fastrack says 'its all in your hand' for Reflex Wav

Watch the film conceptualised by Lowe Lintas here