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The third-front dominates Indian advertising as a new crop of agencies bag the maximum votes at the Creative Abbys, at the concluding day of Goafest 2019
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
It will manage the brand's public relations and brand communications during its next growth phase.