Campaign India Team
Apr 10, 2017

Goafest 2017: The Tesla of scooters from India, Amitabh Kant, NITI Aayog

Amitabh Kant was the toast of the advertising fraternity as he picked up the champions of excellence award and spoke about paying the best price to attract the best advertising

Goafest 2017: The Tesla of scooters from India, Amitabh Kant, NITI Aayog
On the third and final day at Goafest 2017, Amitabh Kant, CEO, NITI Aayog (National Institution for Transforming India) and the force behind showcasing brand India to the world through tourism campaigns like God’s Own Country and Incredible India and manufacturing campaigns like Make In India was speaking about empowering the creative talent from India.
 
He said that through programmes like Start Up India, the first electric scooter built by IIT-Madras graduates would get wings. He said it could do to the electric scooter segment what Tesla the globally renowned brad has done to electric cars across the world.
 
Speaking about empowering the creative profession, Kant said that he always believed in working with the best creative professionals from India and did not believe in cutting agency costs down if they were offering the highest quality. 
 
He said that due to his efforts, the weightage of low cost in selecting the right ad agency for implementing government programmes had come drastically down to as little as 20 per cent, as opposed to the past when cost considerations would have played a pivotal role in selecting the agency.
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

2 days ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

2 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.