Campaign India Team
Apr 10, 2017

Goafest 2017: Imagination is the new weapon of mass disruption, Eric Cruz, AKQA

Speaking about the rapid change that has come upon us, Cruz motivated Asian economies to lead the change

Goafest 2017: Imagination is the new weapon of mass disruption, Eric Cruz, AKQA
Speaking to a packed auditorium on the final day at Goafest 2017, Eric Cruz, ECD, AKQA spoke about how the future was scary, baffling and unpredictable. In a time span of five years, the pace of change could be 32 times higher and in 50 years things could change by as much as five trillion times, he said.
 
“We could die as a result of irrelevance, still there is a fear of change,” said Cruz, emphasising on the same issue of dealing with change.
 
He said that in a span of 10-20 years 47 per cent of the jobs we do would be gone. So how does one evolve and stay relevant. Cruz lays down some golden rules.
 
- Stay st’oo’pid, he says stressing on the importance of being curious
- Think beta, stay beta
- Destroy hierarchies
- Find yourself
- Be that nail that stands out
- Embrace failure
- Imagine
 
"Imagination is the new weapon of mass disruption," he said speaking further about how it has the power to reinvent industries as it has done in the recent past. 
 
 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Swati Mohan to exit Netflix

Had joined the team in 2018

1 day ago

PNB Housing Finance shows ease in securing house loans

Watch the film conceptualised by Daiko FHO here

1 day ago

How countries are responding to vaccine news

Governments in the region are devising vaccination plans and communicating them with both hope and caution

1 day ago

72andSunny Singapore says good riddance to 2020

An original tongue-in-cheek line of merchandise sends off 2020 with goods like beer and T-shirts that help us remember the shitty year that was