Speaking to a packed auditorium on the final day at Goafest 2017, Eric Cruz, ECD, AKQA spoke about how the future was scary, baffling and unpredictable. In a time span of five years, the pace of change could be 32 times higher and in 50 years things could change by as much as five trillion times, he said.
“We could die as a result of irrelevance, still there is a fear of change,” said Cruz, emphasising on the same issue of dealing with change.
He said that in a span of 10-20 years 47 per cent of the jobs we do would be gone. So how does one evolve and stay relevant. Cruz lays down some golden rules.
- Stay st’oo’pid, he says stressing on the importance of being curious
- Think beta, stay beta
- Destroy hierarchies
- Find yourself
- Be that nail that stands out
- Embrace failure
"Imagination is the new weapon of mass disruption," he said speaking further about how it has the power to reinvent industries as it has done in the recent past.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Total entries are down 6% on 2019 - but there has been a surge in entries from indie agencies and production companies