Campaign India asked some of the Goafest 2014 attendees what has drawn them to the festival this year. For a festival as broad in scope as this, the reasons for coming here are just as varied.
Venky Venkatesh, publisher, Hindustan Times, sees Goafest as a place to reconnect with peers in the industry. He said, "Goafest has always been a great place to come meet people and reconnect back with friends and colleagues from advertising agencies and customers; that I think is the most important thing this year. Also, I see a lot of talks being done by various industry heads which is very informative. More than that I think the great fun in the evening with the Abby Awards and of course the dances and the party, these are the things that I am looking forward to at Goafest 2014."
It seems journalists are more worried about scams than adlanders. Shweta Bhandral, features editor, CNBC Awaaz, said, "My expectations from Goafest is that it should deliver on its promise of being different. Also, the festival really needs to get the scam thing offloaded from its back so I hope this year that happens."
Meenal Brahmane, creative director, Dialogue Factory (GroupM), is looking forward to gaining learnings from the sessions. She commented, "For Goafest 2014, I wish to attend more and more seminars and would like to see good, creative work here."
Goafest also accommodates youngsters with special packages. Young marketers are encouraged with a window into the ad/media world. Management trainees from HDFC Life Insurance Simran and Shweta are attending the fest for the first time.
Simran articulated, "Our expectations are in terms of there being so many ideas and innovations happening around us which we generally won't come to know about. This is a one-stop destination for all the great things around us."
Shweta added, "....and it is also a great learning experience for us.."