Campaign India Team
Apr 05, 2013

Goafest 2013: ‘We need to start reinventing the model of building brands’ – Nitin Paranjpe, HUL

Kicking off the Advertising Conclave, Paranjpe spoke about the shift from creating a myth and communicating it to finding a truth and sharing it – and winning back consumer trust

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

7 hours ago

WPP issues shock profit warning as revenues now set ...

Share price dives on unscheduled trading update.

8 hours ago

Green isn’t a colour — it’s a claim you prove

As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.

13 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

13 hours ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.