GolinOpinion has bagged the PR mandate for Porsche and Lamborghini. The agency was appointed after a multi-agency pitch.
The stated mandate for Porsche is to 'assert it as the leading sport luxury car brand' while Lamborghini seeks to be the 'most aspired luxury car brand' in India.
Pavan Shetty, director, Porsche India, said, “A strong communication strategy is essential to achieving Porsche’s goals in India. GolinOpinion’s innovative ideas and dynamic approach resonates with our ideology and approach. We are confident that they are the right partner to build and communicate our vision.”
Sharad Agarwal, head, Lamborghini India said, “Our choice for GolinOpinion is not only because of the fantastic credentials that it holds, but also the deep consumer insights and creative strategies that the team brings with it. Our communication in India will be in sync with our global strategy and we look forward to an infusion of their thinking for developing the next phase of the brand and all our communication seamlessly.”
Ameer Ismail, executive director, GolinOpinion and dCell, said, “We are delighted to have won this prestigious mandate. We believe that in the management, we have found a partner who understands and believes in the power of all-inclusive branding and strategy, and with whom we will achieve the path-breaking results that the brand aspires to. In this ever-evolving industry, Porsche and Lamborghini are both prestigious brand legacies that believe in driving passion and taking every aspect of communication and brand value to the next level.”
Porsche and Lamborghini are part of the Volkswagen Group.