Campaign India Team
May 03, 2016

Go­­­linOpinion bags PR mandate for Porsche and Lamborghini

Account won post multi-agency pitch

Go­­­linOpinion bags PR mandate for Porsche and Lamborghini
GolinOpinion has bagged the PR mandate for Porsche and Lamborghini. The agency was appointed after a multi-agency pitch. 
The stated mandate for Porsche is to 'assert it as the leading sport luxury car brand' while Lamborghini seeks to be the 'most aspired luxury car brand' in India.
Pavan Shetty, director, Porsche India, said, “A strong communication strategy is essential to achieving Porsche’s goals in India. GolinOpinion’s innovative ideas and dynamic approach resonates with our ideology and approach. We are confident that they are the right partner to build and communicate our vision.”
Sharad Agarwal, head, Lamborghini India said, “Our choice for GolinOpinion is not only because of the fantastic credentials that it holds, but also the deep consumer insights and creative strategies that the team brings with it. Our communication in India will be in sync with our global strategy and we look forward to an infusion of their thinking for developing the next phase of the brand and all our communication seamlessly.”
Ameer Ismail, executive director, GolinOpinion and dCell, said, “We are delighted to have won this prestigious mandate. We believe that in the management, we have found a partner who understands and believes in the power of all-inclusive branding and strategy, and with whom we will achieve the path-breaking results that the brand aspires to. In this ever-evolving industry, Porsche and Lamborghini are both prestigious brand legacies that believe in driving passion and taking every aspect of communication and brand value to the next level.”
Porsche and Lamborghini are part of the Volkswagen Group.
Campaign India

Related Articles

Just Published

22 hours ago

Vivo to continue as lead sponsor for the IPL

The IPL Governing Council was reviewing sponsorship deals from Chinese companies following the border skirmish between India and China

22 hours ago

Microsoft deal to buy TikTok in US would include ...

Buyout aims to address security concerns from governments in these markets over user information and privacy.

22 hours ago

69% of India infested with fake news during ...

WhatsApp and Facebook biggest sources of fake news according to the study conducted by Social Media Matters along with Institute for Governance, Policies and Politics

1 day ago

Facebook shows the power of connections during the ...

Watch the films conceptualised by Taproot Dentsu