Globale Media has promoted Kritika Arora to senior director – brand strategy and performance marketing, reinforcing its focus on integrated, full-funnel marketing solutions. In her expanded role, Arora will lead combined brand and performance initiatives, with a mandate to drive strategic growth for clients while strengthening the company’s positioning in the adtech and marketing ecosystem.
Arora has been closely associated with Globale Media’s growth journey, contributing to the development and execution of brand strategies aligned with performance-driven outcomes. Her experience spans brand building, digital performance and data-led marketing, enabling her to deliver measurable business impact across campaigns for global clients. The promotion signals the company’s continued emphasis on bridging brand storytelling with performance metrics to create scalable marketing solutions.
Over the years, Arora has worked on aligning brand strategy with performance marketing objectives, ensuring that campaigns deliver both visibility and return on investment. Her approach combines strategic planning with data intelligence, contributing to the expansion of Globale Media’s client portfolio and strengthening its integrated marketing capabilities. The new role formalises this cross-functional leadership, positioning her at the centre of the company’s evolving service offering.
Arora said, “Globale Media’s vision of integrating brand and performance marketing to deliver measurable impact has always inspired me. I’m excited to take on this expanded role and continue building innovative, data-driven strategies that help our clients scale sustainably. I look forward to working closely with our teams and partners to unlock new growth opportunities.”
The leadership elevation comes at a time when Globale Media is accelerating its expansion across international markets and diversifying into emerging digital ecosystems. The company is increasingly focused on delivering holistic solutions that span the entire marketing funnel, integrating brand-building with performance-led execution. Arora’s role is expected to support this transition by enhancing strategic cohesion across services.
Bhavesh Talreja, founder and CEO, Globale Media, said, “We are delighted to promote Kritika to senior director – brand strategy and performance marketing. Her strong understanding of both brand and performance ecosystems, coupled with her ability to drive measurable outcomes, makes her a valuable leader at Globale Media. Kritika has consistently demonstrated strategic vision and execution excellence, and we are confident that she will play a pivotal role in shaping our next phase of growth and strengthening our position as a global performance marketing powerhouse.”
Founded in 2017, Globale Media has established a presence across India, APAC and MENA, with offerings spanning ROI-led user acquisition, programmatic advertising, influencer marketing, connected TV and app marketing solutions. The company continues to invest in building an integrated adtech platform powered by AI, automation and data intelligence, aimed at delivering transparent and scalable marketing outcomes.
With this leadership move, Globale Media signals its intent to further integrate brand and performance capabilities, aligning its growth strategy with the evolving demands of advertisers seeking measurable and sustainable impact across channels.
