Global indie agency rankings: India's Wondrlab and LS Digital among top APAC performers

US shop Barkley was the only new entry among the top 10 in July-August’s global creative indie agency rankings.

Wieden & Kennedy held on to the top position, while PMG topped the media table, according to Campaign Advertising Intelligence data.

Campaign’s global indie agency rankings are available every two months and rank agencies by estimated net new-business billings in the year to date. Advertising Intelligence tracks new business on a global level and partners COMvergence on media wins and R3 on creative wins, as well as direct submissions from agencies.

Creative

W&K maintained its pole position in the creative table after picking up a UK Kraft Heinz brief worth $4m in July.

However, in the same month, the shop lost Duracell and TurboTax, which moved to Publicis Groupe’s Bartle Bogle Hegarty and Interpublic’s R/GA respectively. This resulted in W&K’s estimated net billings to August totalling $136.4 million.

Second-placed New Commercial Arts consolidated its position, adding Orchard Pig and the Vodafone business account to its tally.

Meanwhile, Barkley was a new entry at number three. The US shop won four pieces of business in July, including investment consultancy Mariner Wealth Advisors and food group Ruiz Foods.

A big climber was UK-based TMW Unlimited, which claimed sixth spot. The shop landed Oak Furnitureland in August.

Media

Comprehensive updates have been made to Campaign Advertising Intelligence’s January-June media data, resulting in changes in the table.

Despite claiming no wins in July-August, PMG took the top spot as a new entry, having won, among others, several brands from fashion retailer J Crew in June.

In fact, only two agencies in the top 10 scooped wins in the two-month period.

The7stars added $7m to its estimated net billings since May-June’s rankings after picking up accounts including Princess Cruises. Meanwhile, Mediaplus landed the Austrian Red Cross in August.

A fuller version of the rankings can be viewed here.

Billings from wins could appear some time after the new announcement due to the data verification process, while the figures may also be amended at a later date. Some account names were not disclosed due to client confidentiality.

Source: Campaign Global