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The Andy awards, for the first time, has elected to crowdsource their jury. This allows adlanders to select the jury member of their choice for the 2010 awards. People can vote for their choice of jury members from a list of nominees available on the site.
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Between comparison charts and keywords searches, the humble product page has begun to lose its shine.
The era of the accountable, standardised ecosystem is beginning.
From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.
What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.