Advertising Media Marketing Digital In-Depth
Vinita Bhatia
Mar 07, 2025

Gender bias in ads costs more than just reputation—It hits revenue

Gender inclusivity isn’t optional—it’s essential. Brands that embed equity into their DNA don’t just sell products; they reshape cultural narratives.

It is ironic that while many brands champion gender equality in their annual reports, they continue to reinforce outdated gender roles in their ads.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

India 2030: Middle class majority to fuel shift to experience-led spending

5 India 2030: Middle class majority to fuel shift to experience-led spending

Can sound make you taste spice? 7UP thinks so

6 Can sound make you taste spice? 7UP thinks so

Beyond the follower count: When influence meets due diligence

7 Beyond the follower count: When influence meets due diligence

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

8 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

9 The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

IPL ads: High stakes, low recall, and smarter plays

10 IPL ads: High stakes, low recall, and smarter plays

Related Articles

Brands let women do the talking this International Women's Day
Advertising
Mar 07, 2025
Campaign India Team

Brands let women do the talking this International ...

Diversity is not a checkbox—This PR agency proves why
Advertising
Mar 12, 2025
Vinita Bhatia

Diversity is not a checkbox—This PR agency proves why

Decoding The Body Shop’s India plans amid global change of guards
Marketing
Sep 23, 2024
Preeti Hoon

Decoding The Body Shop’s India plans amid global ...

Challenging gender stereotypes through powerful PR storytelling
PR
Mar 21, 2025
Gurvinder Kaur

Challenging gender stereotypes through powerful PR ...

Just Published

EssenceMediacom retains top spot in April's APAC media league
Media
1 day ago
Matthew Keegan

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

How smarter mobile ads are beating big-budget campaigns: Report
Advertising
1 day ago
Staff Reporters

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

The power of DOOH: Making 'the goldfish' remember your brand
Advertising
1 day ago
Harpreet Singh

The power of DOOH: Making 'the goldfish' remember ...

As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla Network Limited’s chief operating officer.

Publicis acquires sports agency Adopt, continues ‘bolt-on’ expansion strategy
Advertising
1 day ago
Emma Thumann

Publicis acquires sports agency Adopt, continues ...

The acquisition follows Publicis Groupe’s purchase of Lotame in early March.