Campaign India Team
Mar 16, 2011

GECs stumped by ICC WC 2011

Genre shrinks as cricket hots up

GECs stumped by ICC WC 2011

STAR Plus remained the leader of the Hindi GEC genre, even as the genre was battered by the ICC World Cup.

 
STAR Plus delivered 275 GRPs ( Week 11, TAM, HSM, CS4+), down by 5 GRPs in comparison with the previous week, followed by Colors, which rose by 4 GRPs to hit 235.
 
Zee slipped to 203 GRPs from 217.
 
Sony edged ahead of SAB, as both dropped. Sony dropped to 133 GRPs from 140 in the previous week, while SAB  lost 19 GRPs to end at 124.
 
Imagine continued the slide, down this week to 69 GRPs.
Source:
Campaign India