STAR Plus remained the leader of the Hindi GEC genre, even as the genre was battered by the ICC World Cup.
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Watch the films conceptualised by BBDO India here
The ad targeting program will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.
Per game advertising increases to more than 11 minutes for the England's top division while Germany sees a dip down to five minutes