Campaign India Team
Jan 19, 2011

GECs: STAR Plus yields ground

Gap between #1 and #2 down to 50

GECs: STAR Plus yields ground

Colors closed the gap between itself and STAR Plus to 50 GRPs in Week 3, 2011.

Colors was at 276 GRPs (HSM, CS 4+) and STAR Plus at 326.

Zee TV was at 222.

Sony slid to 158 while SAB was steady at 136.

Imagine improved marginally to 83.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

Aviva awards creative account to Saatchi & Saatchi

Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.

1 day ago

Campari Group appoints global media agency

WPP Media was the incumbent on the account.

1 day ago

The new currency of culture: Why brands are chasing ...

In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.

1 day ago

Value 360 Communications appointed PR partner for ...

It will manage the brand's public relations and brand communications during its next growth phase.