Shephali Bhatt
Mar 28, 2012

GEC Ratings: Zee climbs up to No. 2 position in Week 12

Star Plus continues to lead the pack while Sony and Colors finish third and fourth respectively

GEC Ratings: Zee climbs up to No. 2 position in Week 12

According to TAM report released on GEC ratings for Week 12, 2012, Star Plus continues to lead the fray with 318 GRPs. With an increase of 39 GRPs from Week 11, Star Plus crosses the 300 GRP mark yet again after Week 5'12 (where it registered 309 GRPs). Star Plus occupies six of the ten places in the top 10 programmes list for Week 12.

Zee closed in on 214 GRPs (217 last week), thereby moving up the ladder and securing the second spot this week. Zee's Pavitra Rishta came in at the ninth spot among the top ten programmes this week.

At the third place, Sony registered 209 GRPs (218 last week). Sony continues to have its two shows Crime Patrol and C.I.D. as a part of the top 10 programmes this week as well.

Colors registered 200 GRPs plummeting from 214 GRPs last week.

SAB, DD1 and Life OK registered 132 (129 last week), 86 (58 last week), 74 (84 last week) GRPs respectively.

Imagine TV, Star Utsav, Sahara One and Zee Smile clocked 62 (63 last week), 46 (47 last week), 43 (43 last week) and 7 (7 last week) GRPs in Week 12.

The top ten Hindi GEC programmes of Week 12 were:

Rank Channel Programme Air Date TVR
1 Star Plus

Pantene Star Parivaar Awards 2012

24/03/12
6.41
2 Star Plus

Diya Aur Baati Hum

21/03/12 5.64
3 Sony Entertainment TV

Crime Patrol

24/03/12 4.95
4 DD1

L/T Micromax Asia-12 PAK/IND

18/03/12 4.72
5 Star Plus

Saathiya Saath Nibhana

19/03/12 4.43
6 Star Plus Yeh Rishta Kya Kehlata Hai 19/03/12 4.27
7 Sony Entertainment TV

C.I.D.

24/03/12 4.20
8 Star Plus

Is Pyaar ko kya Naam Doon

21/03/12 4.16
9 Zee TV

Pavitra Rishta

23/03//12 4.07
10 Star Plus

Ek Hazaaron Mein Meri Behna

21/03/12 3.91

(Source: TAM Peoplemeter System; TG: CS 4+ yrs; Market: Hindi Speaking Market; Period: Wk 12 2012) 

Source:
Campaign India

Related Articles

Just Published

4 hours ago

Hindustan Unilever announces leadership changes, ...

The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.

5 hours ago

Data-driven insights essential for navigating ...

A new white paper on a cookie-less world proposes leveraging first-party data, contextual advertising, and localised marketing strategies for companies to stay afloat.

5 hours ago

Breaking down the latest developments from ...

Patanjali Ayurved continues to faces rigorous scrutiny from the Supreme Court over misleading advertisements, with the case underscoring the vital need for strict regulatory oversight in health-related advertising in India.

7 hours ago

IPG reports 12% fall in net profit for Q1 but ...

Group is forecasting 1-2% organic growth over course of 2024.