Zee TV maintains last week's stand
In Week 26, STAR Plus stayed the leader, moving up from 284 GRPs last week to 292 this week.
Colors rose by 33 GRPs from 230 last week to 263 this week.
Zee TV was at status quo at 228 GRPs.
Sony dipped 11 GRPs to 150 this week, Sab fell by 1 GRP to 137, Imagine was at 81 from 89 last week.
Star One received 35 GRPs (38 last week), and Sahara One was at 29 GRPs (from 28 last week).
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Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
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Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.
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Srinivasan joins Publicis after seven years at BookMyShow.
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