Campaign India Team
Dec 29, 2010

GEC: Big three end 2010 on a high

Sony slips, SAB steady

GEC: Big three end 2010 on a high

The top three Hindi general entertainment channels, STAR Plus, Colors and Zee, ended 2010 on a positive note.

In Week 52 (TAM, HSM, CS 4+), STAR Plus notched up 368 GRPs, Colors 290 GRPs and Zee 231 GRPs.

Sony slipped to 179 GRPs while SAB was steady at 146 GRPs.

Imagine slid to 83 GRPs.

Source:
Campaign India