Noel D'souza
Apr 20, 2023

Gaming helps the character come out of the television screen and into the kids' life: Nina Elavia Jaipuria

The head, Hindi mass entertainment and kids TV network, Viacom18, discusses the marketing strategies for its new IPs, brand investments and how they aim to build audience retention through social media channels

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

14 minutes ago

Marriott Bonvoy makes loyalty feel intuitive in new ...

Directed by Emmy Award‑winner Rhys Thomas and produced by Stink London, the hotel chain has launched localised versions for India, Japan, and Korea.

1 hour ago

Shivaram Lakshminarayan steps up as Ruder Finn ...

Atul Sharma exits after seven years at the helm.

1 hour ago

Omnicom introduces next-gen Omni at CES, bringing ...

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.

2 hours ago

Havas introduces LLM tool Ava, the ‘heart of ...

Set to roll out this spring, the global LLM unifies the world’s most advanced AI models into one secure portal.