First Partners to handle PR for Games24x7

Communications consultancy First Partners, has won the PR mandate for multi-gaming platform Games24x7. 

 

The agency will be responsible for managing the brand’s reputation. 

 

The account was won post a multi-agency pitch and will be handled by First Partners’ Gurugram office. 

 

Neha Singhvi, director, communication and reputation, Games24x7, said, “The online skill-gaming sector has witnessed an upward trend in the last few years and as the pioneers in the industry, we were looking for a communications partner who can provide a fresh and innovative approach for powerful storytelling. We look forward to collaborating with the dynamic communication team at First Partners and use their domain knowledge & expertise in developing strategic campaigns that stand out before relevant industry stakeholders.”

 

Atul Ahluwalia, founding partner, First Partners, said, "We are excited to partner with Games24x7 in shaping the emerging category of skill based digital games in India. This sunrise sector needs a holistic mix of expertise in reputation management, business outcome communication, and advocacy to get its due which our team at First Partners finds stimulating.”