Gaana has rolled out its short-video platform called HotShots. The platform allows users to create their own content with customisable tools.
The platform has tied up with singers like Neha Kakkar, Darshan Raval, Maninder Buttar, Tony Kakkar as well as other content influencers for the launch.
Prashan Agarwal, CEO, Gaana, said, “At Gaana, we have always emphasized on placing the power of digital content creation into the hands of emerging talent. We had launched Gaana Vertical Video platform last year to allow our celebrities/singers to connect with our audience through Short Videos. Today we are building upon that expertise by unveiling the ultimate short video creation and consumption platform ‘Gaana Hotshots’. Our home-grown entertainment super app is ready to serve as the country’s go-to destination for entertainment across music, podcasts, short viral videos and buzz, offering aspiring Indians the power to become influencers in their own right with Gaana’s world-class live streaming & short video capabilities.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
9 hours ago
Ray had joined the agency in 2018
10 hours ago
Account won post a multi-agency pitch