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Future Generali India Insurance Company has announced the appointment of Ruchika Varma as chief marketing officer. Varma moves from IDFC First Bank where she was also CMO.
Varma said, “I’m proud to be joining a company committed to enhancing customer experience and delight, through innovative products and unmatched customer service. ‘Insurance’ is a complex yet challenging sector that holds great potential for expansion. I am very excited to lead the company’s vision and establish Future Generali as the brand of choice that is truly customer-centric for an underinsured India”
Anup Rau, MD and CEO, Future Generali India Insurance, said, “Ruchika is a highly skilled marketing leader with a wealth of experience in leading marketing initiatives for some of the leading brands in the industry. As our new chief marketing officer, her experience will be critical in the transformation of Future Generali India Insurance into a future-ready – digitised organisation serving customer requirements.”
She has also worked with BBC Worldwide, Lonely Planet and Singapore Tourism Board.
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