Advertising Marketing Opinion
Gaurav Agarwal
Aug 26, 2024

From sidelines to spotlight: Why brands need to pay attention on women gamers

With women breaking stereotypes, it's time brands look beyond gender while mapping their advertising strategies on gaming platforms, says Gamezop co-founder Gaurav Agarwal.

By championing women gamers, brands cultivate a more inclusive image that resonates with a broader audience. Image source: Freepik.

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