Marketing Opinion
Chanda Singh
Jan 28, 2025

From pop-ups to green installations: Sustainability meets experiential creativity

With consumers gravitating towards greener and ethical product alternatives, eco-conscious creativity has emerged the way for brands to connect with them, says XP&D's CEO.

Adidas' ‘Run for the Oceans’ campaign in partnership with Parley for the Oceans aimed to raise awareness about growing plastic waste in the marine ecosystem.

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