Advertising In-Depth
Vinita Bhatia
Nov 27, 2024

From complexity to creativity: How dentsu is tackling global advertising challenges

Talking to Campaign, Takeshi Sano, CEO of dentsu Japan, highlights bespoke solutions and a diverse workforce as the driving forces for its success in India.

Takeshi Sano, CEO of dentsu Japan.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI agents collapse the wall between marketing and CX

1 AI agents collapse the wall between marketing and CX

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

2 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Consumer health giant Kenvue begins global agency review

3 Consumer health giant Kenvue begins global agency review

Apollo Tyres replaces Dream11 as Team India jersey sponsor

4 Apollo Tyres replaces Dream11 as Team India jersey sponsor

AI’s double-click: More speed, less soul?

5 AI’s double-click: More speed, less soul?

Haleon splits global creative account with WPP and Publicis Groupe

6 Haleon splits global creative account with WPP and Publicis Groupe

Monsoon rains force brands to rethink festive advertising

7 Monsoon rains force brands to rethink festive advertising

‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

8 ‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

Grey’s global CEO Laura Maness departs

9 Grey’s global CEO Laura Maness departs

Bayer consolidates $752m media and creative accounts with IPG

10 Bayer consolidates $752m media and creative accounts with IPG

Related Articles

Hiroshi Igarashi: ‘Without diversity, creativity becomes an echo chamber’
Advertising
Jun 13, 2025

Hiroshi Igarashi: ‘Without diversity, creativity ...

Dentsu CEO responds to international sale speculation: ‘No decisions have been made’
Advertising
Sep 04, 2025
Gideon Spanier

Dentsu CEO responds to international sale speculatio...

Brands are not choosing agencies as digital-transformation partners: report
Advertising
Apr 11, 2025

Brands are not choosing agencies as digital-transfor...

Hiroshi Igarashi to succeed Toshihiro Yamamoto as Dentsu Group CEO
Advertising
Nov 12, 2021
Robert Sawatzky

Hiroshi Igarashi to succeed Toshihiro Yamamoto as ...

Just Published

Financial Times appoints creative agency
Advertising
12 hours ago
Eszter Gurbicz

Financial Times appoints creative agency

Review was managed by Ingenuity+

Moves and wins: Week of 6 October
Advertising
12 hours ago
Campaign India Team

Moves and wins: Week of 6 October

Our weekly roundup of the latest appointments and account wins from FCB India, S4 Capital, PHD India, and many more.

Campaign roundup: Week of 06 October
Advertising
12 hours ago
Campaign India

Campaign roundup: Week of 06 October

The latest ad films and campaigns from brands like CottonKing, LAL, Bridgers, Dabur Red, and more, in our weekly roundup.

Hilton’s 20-year McLaren play turns fandom into loyalty
Advertising
13 hours ago
Vinita Bhatia

Hilton’s 20-year McLaren play turns fandom into loyalty

At Singapore’s Grand Prix, the hospitality major marked two decades with racing company — using activations, drivers and loyalty perks to tie hospitality to fandom.