Fondly remembering Hamara Bajaj

When the new version of ‘Hamara Bajaj’ was launched in 2001, the younger generation had a sort of déjà vu because they faintly remembered the music and the words. However, they quickly fell in love with the new fast paced music and feel of the film. The older generation had a nostalgic moment because they were transported back to the times when ‘Hamara Bajaj’ presented a mirror to their old middle class aspirations.

To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe


✓ All the latest local and global industry news

✓ The most inspirational and innovative campaigns

✓ Interviews and opinion from leading industry figures