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Forbes' has released its 2010 India Rich List, which puts the combined net worth of the country's 100 richest people at $300 billion, up from $276 billion last year. Five media barons are part of the List this year.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.