First Partners to handle PR for McDonald's India

First Partners has bagged the PR mandate for McDonald's India - North and East. 

 

As part of the mandate, the agency will manage strategic brand communications, and crisis mitigation for the brand. 

 

The account was won following a multi-agency pitch. 

 

Rajeev Ranjan, managing director, McDonald's India - North and East, said, “McDonald’s in India has been the go-to brand for everyone looking for delicious, high-quality food served in a fast and friendly manner. As we gear up for the next phase of our growth, we are excited to associate with First Partners and are confident that First Partners’ unique distinction at building powerful communication campaigns will help us drive strong brand differentiation and meaningful business impact.”

 

Atul Ahluwalia, founding partner, First Partners, said, “McDonald’s has held an unparalleled global legacy of being a brand which is invested in creating delightful memories and fostering communities. We’re excited to partner with McDonald’s India - North and East and deliver a unique and innovative approach to building superior customer connect and brand resonance.”