First Partners announces international foray, partners with Progressive Communications

Progressive is a Singapore-based data-driven, earned first PR firm

Aug 31, 2021 08:24:00 AM | Article | Campaign India Team

First Partners, an Indian communications consultancy, has announced its international foray. The agency has entered a strategic partnership with Singapore-based Progressive Communications. First Partners-Progressive aims to offer a distinctive proposition to global and Indian clients seeking multi-market scalability and cutting-edge communication solutions. 
First Thoughts was set up by founding partners Atul Ahluwalia, Dilip Yadav and Santanu Gogoi five years ago. On the other hand, Progressive was launched b Tarun Deo, ex managing director – Singapore and Southeast Asia, Golin. Besides First Partners in India, Progressive has strategically partnered with Peppercomm in the United States and with specialist analytics firm Simply Thought in the UK.
Ahluwalia said, “I am glad we have found in Tarun a great partner with a lot of shared values, chief among them being excellence in whatever we do, our commitment to high-value innovative and industry defining work, and in providing solutions for CXO’s business challenges. I am confident that with First Partners coming on board with the cohort of Progressive Communication, Peppercomm and Simply Thought, we will be able to offer a new class of solutions to clients across multiple geographies.” 
Yadav said, “The Covid-19 pandemic has reset the world order. Amidst the ensuing chaos, public relations emerged as a stream that continued to engage and deliver to clients through virtual means. Today, this has paved the way for a virtual PR agency model, and I believe there is room for niche, nimble, strategic communication partners to provide high-value solutions to brands across Asia and beyond.”
Added Gogoi, “We are looking forward to our partnership with Progressive Communications to deepen our offering for international brands as well as Indian companies seeking expansion internationally.”
Lastly, Deo said, “I believe that there is tremendous value in taking the world to India and Indian companies to the world. Today marks a brand-new beginning for us in many ways. Our strategic association with First Partners along with Peppercomm and Simply Thought shows the way services could now be delivered in the future. Singapore holds undeniable value for businesses worldwide, is the centre of the new and vibrant Asia and is a bridge for global brands seeking growth in India as a market of high interest as well for vibrant emerging technology Indian clients with global ambitions. I am confident, clients would find freshness and value in our collective offering.”