First Pan Vilas commercial positions itself on “Shauq”
Pan Vilas, a premium pan masala offering from Godfrey Phillips India, made its entry into the category with a 60-second commercial featuring actors Manoj Bajpai and Jameel Khan. Shot at The Pataudi Palace, located 70 kms from Delhi, the story revolves around an extremely particular nawab who likes things just so: like getting his newspaper ironed so there isn’t any crease on it, using German binoculars to spot beautiful women, getting Queen Victoria’s bicycle to ride around on, and choosing Pan Vilas for his pan masala.
by Campaign India Team
To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ All the latest local and global industry news
✓ The most inspirational and innovative campaigns
✓ Interviews and opinion from leading industry figures