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Pan Vilas, a premium pan masala offering from Godfrey Phillips India, made its entry into the category with a 60-second commercial featuring actors Manoj Bajpai and Jameel Khan. Shot at The Pataudi Palace, located 70 kms from Delhi, the story revolves around an extremely particular nawab who likes things just so: like getting his newspaper ironed so there isn’t any crease on it, using German binoculars to spot beautiful women, getting Queen Victoria’s bicycle to ride around on, and choosing Pan Vilas for his pan masala.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.