Fiat Linea wins car TVC of the year at Bloomberg-UTV Autocar Awards

Fiat Linea's 'Father and son' TVC won the 'Car advertisement of the year' at the Bloomberg UTV-Autocar Awards held in Mumbai on Friday evening. The TVC is part of a campaign executed by the agency Bates141. The creative team behind the TVC includes Sonal Dabral, Sanjay Sipahimalani, Kaushik Mitra and Joseph Desouza. Prasoon Pandey of Corcoise Films has directed the film.View TVC here

Jan 18, 2010 08:00:00 AM | Article | Campaign India Team

Fiat Linea's 'Father and son' TVC won the 'Car advertisement of the year' at the Bloomberg UTV-Autocar Awards held in Mumbai on Friday evening. The TVC is part of a campaign executed by the agency Bates141. The creative team behind the TVC includes Sonal Dabral, Sanjay Sipahimalani, Kaushik Mitra and Joseph Desouza. Prasoon Pandey of Corcoise Films has directed the film.

View TVC here


The big award for the evening for 'Car of the Year' went to Tata Nano. Ratan Tata, chairman, Tata Group was personally present to receive the award. "I'd like to thank Bloomberg UTV and Autocar for recognizing the efforts of the engineers and designers who've worked hard on making the Tata Nano a reality. Thank you for the honour," Tata said, accepting the award.

Meanwhile Bajaj's Pulsar 135 4v won the 'Bike of the year', while Tata Indigo Manza was awarded 'Best Value for Money car'.

The jury for the awards consisted of Dilip Chhabria (India’s leading car designer), Manwendra Singh (automobile historian) Hormazd Sorabjee (editor, Autocar India), Shapur Kotwal (deputy editor, Autocar India), Renuka Kirpalani (editor, Autocar Show), Rajeev Khanna (former rally driver) and Naren Kumar (six times National Champion).

The complete list of categories and the winners are as follows:

Car of the year- Tata Nano
Bike of the year - Bajaj Pulsar 135 4v
Best Variant of the year - Skoda Laura 
Best Driver's Car - BMW Z4 
Technology & Innovation Award - BMW 7-series  
Green Award - Mercedes E-class Blue Efficiency
Car Advertisement of the year   Fiat Linea (Father- Son)
Import Bike of the year - Honda CB1000R
Best Design & Styling - Fiat Punto  
Best Value for Money Car - Tata Indigo Manza
Manufacturer of the year - Maruti Udyog
Luxury Car of the Year - Mercedes E-class
Luxury SUV of the year - Audi Q5
SUV of the year - Toyota Fortuner
Saloon Car of the Year - Chevrolet Cruze
Premium Hatchback of the year - Maruti Ritz 
Small Car of the Year - Tata Nano
Viewer’s choice, Car of the Year – Toyota Fortuner 
Viewer’s choice, Bike of the Year – Bajaj Pulsar 135 4v