HT Media has announced a 25% price hike for its radio stations that operate under the Fever FM brand.
The Fever Network operates Fever FM, Punjabi Fever, Radio Nasha and Radio One.
Ramesh Menon, CEO – radio and entertainment, HT Media and Next Mediaworks, said, “Advertiser’s confidence, on radio in general and Fever network in particular, is back and that has resulted in higher inventory demand in most of our markets. We are committed to providing the best advertising environment to our customers without compromising on the content experience of our audience. The ever-increasing demand for inventory has thus necessitated the need for price increase across our markets.”