FCB Ulka Advertising has announced the appointment of Swati Bhattacharya as chief creative officer. She joins the agency from Dentsu Mama Lab, where she was principal partner. She replaces Satbir Singh, who left the agency in December 2015.
Rohit Ohri, chairman and CEO, FCB Ulka Group, said, “I'm delighted to have Swati as the creative leader of FCB Ulka Advertising. Swati is a humanist. Her work always finds that magical connection between human and brand truths."
He added, "This is an exciting new chapter in the history of FCB Ulka in India. I'm glad that Swati will be partnering me and the leadership team at FCB Ulka in writing it.”
Bhattacharya said, “There isn't anyone you couldn't learn to love once you hear their story. That's just as true for brands as it is for people. Intimacy is the true algorithm of creativity and that is why, I believe, stories are at the core of what we do. FCB Ulka has created some of the best brand stories we have ever heard...I am looking forward to adding some new ones."
Susan Credle, global chief creative officer, FCB, added, “When I had the privilege of meeting Swati many months ago, I was first and foremost drawn to her passion for art that drives this industry and her commitment to finding the human truths that ignite game-changing ideas. I’m excited to work more closely with such an incredible creative leader and strategic thinker who will harness the creative strength of one of our network’s strongest offices.”
Bhattacharya had spent 22 years with J. Walter Thompson prior to her move to Dentsu Mama Lab.