FCB Ulka has bagged the digital duties of Arogya Keralam, an initiative under the government of India's National Rural Health Mission (NRHM), in Kerala.
The mandate is to connect with the digital-savvy audience of the State and create awareness of certain diseases as well as initiatives undertaken by NHM. The agency will utilise the body's social media properties and other digital platforms, informed an agency statement. The agency will also help manage real-time online interactions and queries from the public, supported by an expert panel of doctors.
Nitin Karkare, CEO, FCB Ulka, said, “Kerala has peculiar issues in healthcare sector. Though the State scores very high nationally in terms of critical health indicators, it faces problems quite unique to itself such as high incidence of lifestyle-induced diseases, problems related to an ageing population as well as re-emergence of certain communicable diseases.”
NRHM is the rural component of National Health Mission (NHM), and was launched by the ministry of health and family welfare, government of India, in 2005. Arogya Keralam covers initiatives of the mission in the State of Kerala.