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Fastrack has appointed cricketer Virat Kohli as its brand ambassador. According to the company, Kohli makes a perfect choice for Fastrack as both are ambitious and symbolize style and fashion.Commenting on the appointment, Ronnie Talati, vice-president and business head, Fastrack and new brands said, “Virat personifies the mind set of today’s youth and we believe that the association is a perfect match between Virat’s personality and what we stand for as a brand – both are young, admired, aggressive and extremely popular with the youth.”
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.