Campaign India Team
Mar 12, 2010

Fastrack signs on a new brand ambassador

Fastrack has appointed cricketer Virat Kohli as its brand ambassador. According to the company, Kohli makes a perfect choice for Fastrack as both are ambitious and symbolize style and fashion.Commenting on the appointment, Ronnie Talati, vice-president and business head, Fastrack and new brands said, “Virat personifies the mind set of today’s youth and we believe that the association is a perfect match between Virat’s personality and what we stand for as a brand – both are young, admired, aggressive and extremely popular with the youth.”

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

6 hours ago

New eyewear ‘B by Lenskart’ brand launch - ...

IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’

6 hours ago

Why is Nazara Technologies rebranding itself and ...

Gaming company Nazara Technologies has launched a refreshed new brand identity.

12 hours ago

Safe is passé, risk-taking is in

A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.

14 hours ago

The future belongs to the curious

In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.