Fastrack has appointed cricketer Virat Kohli as its brand ambassador. According to the company, Kohli makes a perfect choice for Fastrack as both are ambitious and symbolize style and fashion.
Commenting on the appointment, Ronnie Talati, vice-president and business head, Fastrack and new brands said, “Virat personifies the mind set of today’s youth and we believe that the association is a perfect match between Virat’s personality and what we stand for as a brand – both are young, admired, aggressive and extremely popular with the youth.”
Kohli said, “I am excited to be representing a brand like Fastrack that stands for cutting-edge innovation and fashion in the youth space. I have always admired the brand’s attitude and style and relate to it closely as it is refreshingly trendy and fast.”