Farmley has launched a new digital campaign for its premium dessert range, ‘Date Bites’, featuring actor Aparshakti Khurana. Built around the proposition ‘The Dessert That Loves You Back’, the campaign uses humour and situational storytelling to position the product as a guilt-free indulgence for consumers seeking mindful snacking options.
Set aboard a flight, the digital film follows Khurana as he is approached by a co-passenger who appears eager to interact with him. Assuming she is a fan, the actor responds with selfies, autographs and even a brief musical interaction. The narrative shifts when the passenger reveals that her excitement is actually directed towards the canister of Farmley Date Bites he is carrying, creating the central comedic moment of the film.
The campaign concludes with a shared snacking moment, reinforcing Farmley’s messaging around indulgent desserts that are positioned as conscious and balanced alternatives within the growing healthy snacking category.
The campaign has been rolled out across digital and social media platforms including Instagram, YouTube, OTT and streaming channels. According to the brand, the collaborative Instagram reel has already crossed more than 356,000 views as part of Farmley’s broader effort to strengthen its visibility within the mindful snacking and functional foods segment.
The campaign strategy reflects the increasing use of humour-led, relatable storytelling by food and snack brands looking to connect with younger digital-first audiences. By placing the product within an everyday social situation, the film seeks to make healthier dessert choices feel accessible, aspirational and entertaining rather than restrictive.
Farmley’s communication also taps into changing consumer preferences around snacking, where products positioned around balance, taste and wellness continue to gain traction across urban markets. Through Date Bites, the brand aims to present healthier dessert formats as enjoyable alternatives that do not compromise on flavour or indulgence.
Aman Gupta, head of marketing at Farmley, said, “Snacking preferences are evolving rapidly, with consumers looking for products that deliver on both taste and mindfulness. With our latest ad film, we wanted to showcase a distinct expression of that shift, one rooted in indulgence and comfort. The film is anchored in the idea that better-for-you snacking can also feel exciting and enjoyable. Aparshakti Khurana’s effortless humour helped us bring the narrative to life in a way that resonates perfectly with today’s consumers.”
The campaign further supports Farmley’s positioning as a modern healthy snacking brand focused on flavour-led innovation within dry fruits, nuts and functional snack categories. The company continues to expand its product portfolio with formats aimed at consumers looking for more balanced snacking experiences without sacrificing taste.
Farmley’s wider portfolio includes products such as roasted makhanas, flavoured cashews and date-based snacks, with the brand increasingly using digital-first marketing, celebrity collaborations and humour-driven communication to build engagement across younger consumer segments.
