Fanta uses Holi's colour splash for latest campaign

Coca-Cola India has launched a new communicating program for Fanta based on the festival of Holi. The 360-degree initiative featuring the brand ambassador for Fanta, Genelia D'Souza is supported by the line - Holi Hai! Toh dikhao apne asli rang (It's Holi! so show your true colours). The film has been conceptualised been by Ogilvy & Mather.

by Campaign India Team