Advertising Media PR Marketing Digital In-Depth
Vinita Bhatia
Jan 13, 2025

Faith meets commerce: Maha Kumbh’s brand opportunity

This once-in-12-years event offers brands unparalleled reach, but navigating its cultural sensitivities requires nuanced and mindful strategies.

Dettol has partnered with Akharas to provide millions of soaps, promoting handwashing at Maha Kumbh Mela.

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